Burger King was looking for a way to promote their new dollar menu. In a year of tough times, people needed to see the value of a buck...literally.

Check out the banner in action here:

Burger King on Bannerblog

Press:

• Creativity Online - Burger King: BK Dollar Menu Banner
• New York Times Magazine - Consumed: The Hype Around Augmented Reality
• Brand Republic - Burger King Brings Augmented Reality to the Banner